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Our story

How it started

Welcome to Yay Ministries. Our journey started in 2018 when I felt God ask me to lay down my goals for the year and wait on Him like Mary of Bethany. One day during quiet time, when I was struggling with identity and fear of rejection, He reminded me ‘You are you’ (Yay!) and so came the idea to write, draw, testify and encourage anyone that wants to listen (Psalm 66:16) of this truth. Hand in hand with Jesus, I started to step onto the water. A year later, The Yay Project (our blog) was born.


How it's going

Last season, walking on water looked like sharing my faith online and starting an online ministry. This season, walking on water looks like building a kingdom business idea. I'm the Founder of Pink and New™, a young startup that aims to equip churches to help Millennial and Gen Z women seek God for emotional healing, maintain their emotional health, and pursue their calling. Pink and New is currently involved with Velocity Incubator's Venture Ready program and Communitech's Fierce Founders Bootcamp

Interested in learning more about emotional health and healing from a Christian perspective? Looking for the best Christian resources in emotional health and healing — for yourself or your flock? Curious about how to balance building a startup with growing your Christian faith? Reach out! We'd love to hear from you.

Where we're going and how we're getting there

Our God is so good! He is love and he loves us. He is at work and he wants to include us. Jesus is coming back and he's calling us to be ready. May we live for him today, eagerly anticipating the day we reign with him forever. Come Lord Jesus, come. Help us live each day with you.

Jenni Lien of Yay Ministries headshot

Jenni Lien, Founder

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Our family

Our Yay family is currently 50k+ women strong. Connect with us! Top markets include the Philippines, Indonesia, India, the US and the UK. The top age range is 25–34 (46.8%) followed by 18–24 (34.5%) and 13–17 (5.2%). We love being part of God's family with you all.

Image by Vonecia Carswell

Our mission

Our prayer is that Yay Ministries will encourage and equip you to embrace your God-given design and pursue your God-given calling. Here's how we'd love to support you.



God designed us to be in community. Our prayer is that we can build true community online, sharing our real ups and downs, giving God glory through it all. We welcome you as you are and hope to encourage your in your pursuit of our Lord. Follow our Instagram and Facebook for bite-size content, and our blog, podcast, and YouTube for long-form content.



Our Jehovah Rapha ("the Lord who heals" in Hebrew) heals! Experiencing inner healing sessions strengthened my walk with God. I 'practiced' bringing my full self before him and he showed me how to live without shame. It changed my life and I pray all who encounter Yay will experience the same. Explore the various resources on the blog/podcast regarding inner healing. More to come, God willing!



As David prayed, may our prayers be like a sweet-smelling incense before God (Psalm 141:2). Prayer is such a privilege — we get to speak with the God of all creation and worship him, ask for his help, talk to him like a best friend, etc. May we learn to pray like we breathe! With Yay, I pray every piece of content reminds us of whose we are and who is coming back. Lord, use us to do your will (Matthew 9:38).



Prophecy is a gift of the Holy Spirit. We believe it is in operation today as God wants us to "Pursue love, yet desire earnestly spiritual gifts, but especially that you may prophesy. (1 Corinthians 14:1)." While prophecy can take the form of predicting future events, it also looks like exhortation, comfort, and inspiration given to equip and edify the body of Christ. We pray the 'downloads from God' shared on Yay lead you closer to God's heart.



One of my favourite verses is "Come and hear, all you who fear God; let me tell you what he has done for me. (Psalm 66:16)" God has done, is doing, and will do so much for us. Amen? Let us boast in our Lord to give him glory and pray that our testimonies encourage others to seek him. Find testimonies on the blog and podcast. Contact us if you'd like to share your testimony with us!



Starting in fall 2022, a big part of our focus will be encouraging and equipping Christians who want to build a kingdom business or apply kingdom principles in their secular workplace. Look out for training videos on YouTube and interviews with incredible Asian and Asia-based women on the podcast! 

"Wow! All I have to say is God 👏 is 👏 good 👏 !!! Wow!! I can’t tell you how timely your post was for me personally as I go through decisions on location. I was literally in tears. I had to stop midway through, get up, walk around and come back and read and reread. Unbelievable how our God works! He is with us ALWAYS. Thank you so, so much for your post and your openness with your faith. It has been such an encouragement to me!"


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